“You can’t sell anything if you can’t tell anything.”

Keyword research is the first step of any SEO campaign. Unfortunately, it’s one of the most confusing steps too. Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. Digitalastic ensures to make keyword strategy and use productive keyword research techniques which will help your business to expand.

Social media can be an incredible channel for lead generation. So as to be effective at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social advertisements on Facebook, Twitter, LinkedIn, and Instagram.

Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads. One of my top picks for lead generation is Facebook Lead Ads. This ad format enables contacts to submit their information without ever leaving Facebook.